The Nokia E72 in Amethyst color has started appearing in select Nokia online shops. A quick inquiry showed Finland and Italy having them in stock, but not the UK. Check your local shops if you’re interested in this color. I love purple and think it looks great. I don’t know why a few blogs assume this phone is targeted for women though.
Here are some official images…
… and here are some hands-on photos from NokiaLB: